Data & Analytics

Understand the business.
See the next move.

We build the data foundations, reporting and predictive models behind better business decisions. From customer economics to capacity and demand, the work starts with the decision you need to make.

Data foundations · forecasting · decision models

Related workDistil.ai
2 to 4 weeksto a focused working proof
Senior engineeringresponsible for the implementation
Magus.DATA & ANALYTICS

From business data to decisions

Example
Historical demandForecast range
01
ConnectAgreed records and definitions
02
UnderstandPatterns, performance and exceptions
03
PlanTested forecasts and decision signals

Data the business can use and check.

Connect the records and agree the definitions.

01 · THE WORK

Built around the way your business works

We build the data foundations, reporting and predictive models behind better business decisions. From customer economics to capacity and demand, the work starts with the decision you need to make.

02 · THE IMPLEMENTATION

Where we put it to work

01

Reliable reporting

Reconcile records, agree definitions and build views that explain performance across teams and systems.

02

Customer intelligence

Understand acquisition, repeat purchase, retention and the differences between customer groups.

03

Planning and prediction

Forecast demand, prioritise opportunities and surface operational exceptions where the available data supports a useful model.

03 · THE IMPLEMENTATION

What the implementation includes

01

Connected data

Identify the source of each measure, resolve mismatched records and make freshness and quality visible.

02

Decision focused tools

Build dashboards, models and explanations around an owner and a concrete action.

03

Measured performance

Compare models with a baseline and monitor accuracy, data changes and business usefulness after release.

IMPLEMENTATION EXAMPLE

Revenue and acquisition reporting that reconciles to finance

The reporting period closes, but ad platform, order and finance totals disagree.

THE EVIDENCE

What the system needs

  • Order and subscription events
  • Ad spend, channel and customer identifiers
  • Refunds, cancellations, settlements and finance totals
THE CHECKS

What this example checks

  • Resolve customer and order identifiers across systems.
  • Apply finance approved treatment of cancellations, refunds and recognition events.
  • Reconcile the closed period before switching the team to automated reporting.
THE WORKING RESULT

What reaches the team

A tested reporting model connecting acquisition spend to real orders and the financial records behind them.

The decision boundary

Finance owns recognition rules and signs off reconciliation differences; the model does not invent accounting treatment.

WHAT THIS EXAMPLE WOULD TEST

Use a closed period with approved totals. Check unmatched orders, duplicate events, unexplained reconciliation differences and time needed to produce the report.

Illustrative implementation scope. This describes a possible build, rather than a claimed client result.

05 · THE WORK

A practical first project

Choose one commercial or operational decision. We check the available history, build a reliable baseline and test whether better data or a model changes that decision.

A focused proof of concept ships in 2 to 4 weeks. Production scope follows the evidence, including integrations, testing, rollout and support.

YOUR NEXT STEP

Which decision needs a clearer view of your business?

Bring us one workflow, real examples and the people who know the work. We’ll identify a practical first build.

LET’S START WITH THE WORK

Book a discovery call.

Tell us where the work gets stuck. We’ll explore a practical first project with our senior AI engineering team.

YOUR PRIVACY