The wordmark
Magus. is our wordmark. The violet dot is its signature. In the navigation, it simplifies to M. as you scroll. Keep enough clear space around the lettering and preserve the full shape of every character.
Colour and type
White and pale neutrals create space for the work. Deep plum (#1C0A3E) brings clarity to the text. Violet (#7C3AED) highlights actions and key ideas. Google Sans is the website typeface.
How we speak
Lead with the work, the result and the next step. Use familiar language and concrete examples. Explain what a system does and where people stay in control. Let the delivery speak for itself.
#1C0A3E
#7C3AED
#F5F3F8